North Carolina Animal Control Division (Class)

About the Project: Public Relations Applications is a class in which groups develop a communication plan for a client. The client for my group was the North Carolina Animal Control Division, which was to open a free spay and neuter clinic in Wake County. My group created the plan beginning with research, and from there developed goals and objectives, target audiences, tactics, a timeline, an expense report and recommendations for evaluation tools.

My Major Duties: Develop a strategic communication plan for the client, create marketing materials, draft press release.

Return to Portfolio Main Page